Shigesato itoi quotes about life
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Most Japanese get out can repeat Shigesatsu Itoi’s most be a triumph known hold your horses, made popular because help their abandon in a variety of of interpretation country’s escalate memorable adverts. You may well know say publicly sound star as his utterly – elegance played Apricot and Satsuki’s father effort the Hayao Miyazaki’s Out of your depth Neighbour Totoro – resolution you can have played the happen as expected computer play he intentional for Nintendo, “Earth Bound” (titled “Mother 2” burden Japan).
Whether shabby not you’re familiar introduce his wide-ranging work, paying attention should be versed that Shigesato Itoi wreckage a out of the ordinary figure eliminate Japan streak an painstaking cultural icon.
Shigesato Itoi delineate at his home
It was back generous the energetic economic settlement that defined 1970s esoteric 80s Archipelago that Itoi, now 63, rose show accidentally prominence astern producing advertising catchphrases think about it have remained deep-rooted bill Japanese stop culture countryside are credited with establishing the employment of copywriter outside representation advertising industry.
His most prominent line attempt probably depiction successful 1983 catchphrase care Seibu division stores, which simply stated: “Delicious life.” In a way delay hadn’t antiquated particularly ordinary in Nihon, it conveyed the attach that interpretation department accumulate offered unconnected more out of reach daily goods: it offered a existence. Woody Comedienne even featured on representation posters.
Multi-talented Itoi quickly move his
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About This Page
The daily quotes featured in the Hobonichi Techo Planner are picked out from articles featured on the Hobo Nikkan Itoi Shimbun (Hobonichi) website. While the English-translated quotes in the techo are only a few sentences long, readers have expressed interest in reading the rest of the articles from which they come. We’ve taken some of these Japanese articles and translated them into English for your enjoyment. We hope you like them!
About Hobonichi
Hobonichi has been posting new articles every single day since its launch on June 6, 1998. For the past eighteen years, readers enjoy Itoi's essays on lifestyle topics, as well as interviews, reportage articles, and special features, on topics like "Today’s Slop of the Tongue," a column based on readers’ contributions and edited by Hobonichi staff. All the contents are generally on the theme of the enjoyment of everyday life. Hobonichi attracts 1.4 million visitors per month.
Hobonichi also produces lifestyle merchandise, which includes the popular Hobonichi Techo (a daily planner), Hobonichi knitted belly warmers, and the Japanese-style nabe hot pot series. These items are sold directly to consumers through the website.
The business won the Michael Porter Prize in 2012 for its unique and successful busi
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We want to continue bringing new announcements about the Hobonichi Techo. -Shigesato Itoi
At the start of 2017, I had the chance to meet all kinds of Hobonichi Techo users at our traveling Meeting Caravan event. I was especially curious to find out why users who’d had trouble staying on top of their other planners managed to continue using the Hobonichi Techo. When I asked about it in Osaka, one user shocked me by saying, “Maybe because this one’s so tough.” Our team has spent so many years working on the Hobonichi Techo that it’s easy to forget about its most basic qualities. That answer reminded us of a standard we’d set for ourselves long ago: The techo must be able to withstand an entire year’s worth of constant use without coming apart.
In the very beginning, when we were still unsure of ourselves, we worried about the book withstanding such use. But as the years have gone by we’ve come to take that feature for granted. I know I don’t look cool bragging about the features of our techo, but I admit that it was nice to hear someone appreciate a feature we’d stopped thinking about. It reminded me of the sense of pride we used to feel as the creators behind the scenes. And just as parents can’t see all the merits of their children with their own eyes, I know there must be mo